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Topic: Business
Number of pages / Number of words: 8 / 2028
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To succeed, investment companies need to offer an ever-expanding array of up-to-the-minute products coupled with expert advice.

In the past four years, Intersect Investment Services has at times barely managed to survive, but resisted making a drastic, strategic shift. Finally, a year ago, Intersect CEO Frank Jeffers identified a new vision: "Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer" (University of Phoenix, 2007)...


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Frank has decided that the revolutionary changes would be made to the company, mainly to the sales and marketing department, within a 12 month window. The second problem is that the turnover rate for the sales reps is extremely high which is costing the company not only time, but money. The third problem for the company is that the newly hired EVP of sales and marketing is not receiving support from all the members of the upper management...


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