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Topic: |
Business
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Number of pages / Number of words: |
22 / 6007 |
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He sought to obtain half of Procter and Gamble's new product ideas from outside the company. To get buy-in from Procter and Gamble scientists, Lafley and the Chief Technology Officer had a series of meetings with the scientists. Among the results of these meetings was a new "plan to reward employees regardless of where a new product idea originates-particularly because outside ideas often get to market faster" (Markels, 2006, para...
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Among the results of these meetings was a new "plan to reward employees regardless of where a new product idea originates-particularly because outside ideas often get to market faster" (Markels, 2006, para. 23).
Since becoming CEO, Lafley has eliminated over a dozen Procter and Gamble brands. He reduced the number of research and development projects by two thirds...
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General points of the essay
Case Analysis of Procter and Gamble
Ceo A.G. Lafley And Procter And Gamble - Effective Leadership
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