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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2631 |
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In Germany, besides the UK one of the biggest internet retail markets in Europe, the online turnover in 1999 was about EUR 1.3 billion and is expected to increase of around EUR 18.3 billion. Figure 2 describes the growth of the B2C online turnover as well as the numbers of online shoppers in Germany since 1999...
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Basically two forms of internet retail models exist. On the one hand the pure online shops without any physical outlets (e.g. Amazon.com) and on the other hand the companies which follow the multichannel strategy. Multichannel retailing combines the internet sales with different traditional types of distribution, such as ‘offline’ stores/outlets (e...
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