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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5848 |
Essay's paper body
The nature of a firm's products, markets, technological orientation, and resources (Lim et al., 1993) determine competitive advantage in international markets and possibilities for profitable standardized approaches.
Strong corporate cultures and management practices with regard to quality, innovation and product performance (e...
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Other studies (Michell et al., 1998) pointed out that products are much more standardized and promotion, distribution and price more localized. In contrast to this conclusion, the high price strategy seems to work well everywhere and can be standardized as well (Botschen and Hemetsberger, 1998). The efficient globalization of markets leads to global products, global brands and global advertising respectively (Ayal and Zif, 1979) however standardized advertising does often not optimally fit with the cultures (Raaij, 1997)...
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General points of the essay
Adapting products for foreign markets
Are There New Sources Of Competitive Advantage In Markets, Which Are Being Exploited By Forward Looking Organisations In The 21st Century? Use Examples To Illustrate Your Answer.
Choosing Candidate Markets And Products When A Firm Goes International
Entering International Markets
Fully explain how Advertising can affect Profits in Competitive and Non-Competitive Markets
How Do Cultural Differences Help Determine The Form And Nature Of International Strategy.
Human Resources And Competitive Advantage
In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage.
International Capital Markets
International Gray Markets
International financial markets
internationalmarketing standardisation
Operating in International Markets
Resources, Competitive Advantage and Internationalisation Strategies of Global Firms
Southwest Airlines - Using Human Resources for Competitive Advantage
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