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Essay's paper info
Topic: Business
Number of pages / Number of words: 28 / 7594
Essay's paper body

Although the consumed amount is slightly decreased since 2000, the imported wine consumption is still increasing. This data proves that the import wine market is still growing in Japan.

Target Customers Conclusion:

Our target groups for Eberle wines are age 25-35 and age 55-69 who counts 28% in current Japanese population and have high disposable income...


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In Taiwan, young people prefer to drink cheaper wines and beer, and more and more businessmen (or those who want to be) drink wine. Many Taiwanese are switching from liquor to wine due to perceived health benefits. Moreover, majority of wines are consumed in socializing events rather than personal pleasure...


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