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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1356 |
Essay's paper body
367).
Another risk that companies face when contemplating marketing products internationally is that the company might not adequately comprehend the foreign country's business or social culture. This can lead to ineffective dealing with foreign nationals, which can hurt product sales (Kotler, 2000, p...
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This can lead to ineffective dealing with foreign nationals, which can hurt product sales (Kotler, 2000, p. 367). For example, in some Asian cultures it is extremely rude to touch someone on their head. In Arabic countries, it is considered unacceptable to point the bottoms of one's feet at another person...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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