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Topic: Business
Number of pages / Number of words: 11 / 2988
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Rather, it is chracterised by a set of mutually opposing tendencies.’ (Giddens 1990)

McGrew (1992) attempted to identify several of these opposing tendencies.

1. Universalisation vs. particularisation. While globalisation can make many aspects of modern social life universal it can also identify the differences between what happens in particular places and what happens elsewhere (the UK and China for example)...


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However when these differences are highlighted this can lead to a resurgence of regional and national identities and the particular practices that come with this such as HRM.

2. Homogenisation vs. differentiation. While globalisation creates this trend towards sameness (or homogeneity) in products, processes and institutions it can also mean that general approaches must be assimilated within the local...


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