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However spending on clothing within different countries is influenced by the average level of income for that country and obviously population levels. From the beginning of the globalisation of Inditex and Zara back in 1987 exhibit 14 shows that some of these largely populated and developed countries already contain numerous Zara stores for example France has 67, Great Britain 11 and Germany 15 meaning that the three highest populated countries with a reasonably average GNP per capita of around ?27000 (See Exhibit 17) are being served...

From the beginning of the globalisation of Inditex and Zara back in 1987 exhibit 14 shows that some of these largely populated and developed countries already contain numerous Zara stores for example France has 67, Great Britain 11 and Germany 15 meaning that the three highest populated countries with a reasonably average GNP per capita of around ?27000 (See Exhibit 17) are being served...

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