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This is very common in developed countries. However, countries like India and China have even adapted to more westernized living traits, especially in their main developed cities.

This shows that in International Marketing, people’s lifestyles and behaviours are important factors to consider. The world’s population is now seemingly becoming more and more similar in terms of living traits, especially in the more developed countries, which could come to benefit marketers where they can market similar products and services without having to tailor it...

The world’s population is now seemingly becoming more and more similar in terms of living traits, especially in the more developed countries, which could come to benefit marketers where they can market similar products and services without having to tailor it.

- The world we live in continues to urbanise, so more and more people are moving from bucolic areas into cities to work...

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