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Topic: Business
Number of pages / Number of words: 17 / 4588
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Despite these successes, H.E.B was concerned about some overall new trends. The average customer was moving away from buying groceries to now eating in restaurants and eating prepared foods. Customers and their lifestyles are changing and H.E.B is now asking what must change and how will the logistics of the business change to accommodate their customers? To keep ahead of the mass merchants and club stores H...


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H.E.B feels that there has been too much emphasis on logistics however and not enough focus on the consumer. They performed basket analysis, finding out what consumers are buying and subsequently increased scanner accuracy to 99.8%, which in turn opened up new opportunities. Basket analysis however revealed some problems in the suppliers' distribution processes...


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