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Buy custom Intel Knows Best? A Major Marketing Mistake

Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1776
Essay's paper body

All of these factors have

resulted in an envious 56% profit margin that only Intel can seem to achieve.

So what did Intel do to achieve this sort of profit margin?

In mid-1994 Intel launched a $150m marketing campaign aimed at getting

consumers to recognize the Pentium name and the "Intel Inside" logo...


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In order

to achieve this goal of brand recognition Intel advertised its own name in

conjunction with the "Intel Inside" logo and stated 'with Intel Inside, you know

you have got. . . unparalleled quality'. This provided immediate name

recognition for the company and led the consumers to associate Intel with high

quality computers...


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General points of the essay

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