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Topic: Business
Number of pages / Number of words: 5 / 1152
Essay's paper body

In other words, the communication process, IMC should be a two-way communications between marketer and customer.

This statement is well-founded, in a context that customers are becoming smarter and more demanding particularly in industrialized countries where they have more, better and faster access to information than ever...


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In other words, the communication process, IMC should be a two-way communications between marketer and customer.

This statement is well-founded, in a context that customers are becoming smarter and more demanding particularly in industrialized countries where they have more, better and faster access to information than ever...


Essay fragment

General points of the essay

Integrated Marketing Communication Starbucks integrated marketing communication campaign Integrated Marketing Communications Integrated Marketing Communications ( Analysis of integrated marketing communications campaign Real Madrid, Integrated Marketing Communications Understanding the Diffusion of Integrated Marketing Communications An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Communication Process communication process paper “Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” Selected Readings in Computer-Mediated Communication, Communication Th Barriers To Communication And Causes Of Communication Failure In Businesses Marketing Communication Mix Marketing Communication

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