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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 799 |
Essay's paper body
The study also revealed that though the aspiration to use shampoo was there, the need to spend more did not appeal. To arrive at a solution for this situation, Cavin Kare introduced the 50 Paise shampoo sachet, which easily satisfied a single wash. It was a calculated risk took, since the existing volumes of 1 rupee shampoo sachets was also in the market but when sales started picking up for the 50 paise shampoo, the 1 Rupee Shampoo also picked up pace once the consumer started making a habit of using Chik shampoo and Cavin Kare gained a good margin...
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It was a calculated risk took, since the existing volumes of 1 rupee shampoo sachets was also in the market but when sales started picking up for the 50 paise shampoo, the 1 Rupee Shampoo also picked up pace once the consumer started making a habit of using Chik shampoo and Cavin Kare gained a good margin...
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