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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1034 |
Essay's paper body
Se creia que contribuian significativamente al aumento de ventas. El 90% del volumen era vendido a distribuidores y retailers a traves de trade deals (off invoice + MDF)
Category Management and MDF
? Descentralizacion de actividades, tanto del distribuidor como del proveedor, provocaban falta de comunicacion y descoordinaciones que se traducian en un uso ineficiente de los fondos de marketing...
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Objetivos, hacer mas eficiente uso de promociones, distribucion, rellenado de gondolas, clasificacion de productos e introduccion de nuevos productos. No estaba claro si iba a ayudar a reducir fricciones entre proveedores y retailers por forward buying y deal pocketing.
? RMC veia a MDF como una herramienta para maximizar eficiencia de las trade promotions para todos...
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General points of the essay
Catcher In The Rye: How Holden Deals With Alcohol, Sex, And Violence
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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