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Topic: Business
Number of pages / Number of words: 11 / 2983
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ING has tackled this challenge head on by having international ad campaigns including print, poster and TV ads all around the world and also by sponsoring Fernando Alonso and the Renault F1 team. This type of branding has a wide reach in terms of visibility, but has it really made an impact on the audience and if so then how well has it worked?

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ING has put a lot of effort into linking formerly independent brands to the current all encompassing parent brand. This is what ING had to do in early 2000 to gain global awareness.

Picture 1 ING annual report 2001

In the picture 1 you can see the similarities of the prints and also the localization that has to be present...


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Romeo and Juliet Poster Project Floating World Woodblock Print Designer: Utagawa Kuniyoshi Committee of Sponsoring Organization (COSO) Committee of Sponsoring Organizations of the Treadway’s fernando the taiolr How Country Of Origin Image Can Affect International Business Success And Further Internatinal Expansion. Ing Identity And Image International Business around the world Running head: PROBLEM SOLUTION: USA WORLD BANK Team Project on Identity Theft What Is The Secret Of World Class Team Performance? "THe Lord's of Creation" by Alonso Salazar parable of the four poster Fernando Botero International Student Identity

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