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Topic: Business
Number of pages / Number of words: 40 / 11057
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Right now, the focus is starting to turn towards the baby boomers children (Generation X) who are in their mid 20’s and 30’s and Generation Y(Winter, 2002). GenYer’s are now hitting the age where they are able to buy cars. According to Drew Winter, “Analysts say that five years from now Gen X and Gen Y combined will account for at least 40% of vehicle sales...


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According to Drew Winter, “Analysts say that five years from now Gen X and Gen Y combined will account for at least 40% of vehicle sales.”

Americans today are choosing to purchase larger vehicles over passenger size vehicles. Today’s generations are still buying the trucks, minivan and especially the SUV’s, even with the ridiculous gas prices...


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