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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 778 |
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This results in many new entrants, which will effectively decrease profitability. Unless the entry of new firms can be blocked by incumbents, the profit rate will fall towards a competitive level (perfect competition).
- the existence of barriers to entry (patents, rights, etc.)
- economies of product differences
- brand equity
- switching costs or sunk costs
- capital requirements
- access to distribution
- absolute cost advantages
- learning curve advantages
- expected retaliation by incumbents
- government policies
The intensity of competitive rivalry
For most industries, this is the major determinant of the competitiveness of the industry...
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Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc.
- number of competitors
- rate of industry growth
- intermittent industry overcapacity
- exit barriers
- diversity of competitors
- informational complexity and asymmetry
- fixed cost allocation per value added
- level of advertising expense
- Economies of scale
- Sustainable competitive advantage through improvisation
The bargaining power of customers
Also described as the market of outputs...
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