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Topic: Business
Number of pages / Number of words: 10 / 2652
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The Office of Boating Safety (the “OBS”) conducted focus groups to obtain qualitative data about boater’s attitudes and perceptions about PFD’s and has now received the final report on the findings. The OBS must now take these findings and generate concepts to use in the development of promotional communications to increase PFD wear rates...


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The decision to wear a PFD or not is up to the individual’s discretion. Not all boaters wear a PFD and as a result, many drowning deaths can be directly attributed to not wearing a PFD. An observational study recording the number of people who wore a PFD while on the water concluded that only approximately 20% of boaters wore a PFD...


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