Buy custom In Search of Excellence: Critique
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1220 |
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So, although not overt in their use of The Marketing Concept, it is clear that these excellent companies mentioned in Peters & Waterman's In Search of Excellence: Lessons from America's Best-Run Companies adhere strongly to its principles.
Discuss the strengths of Part One and Part Two of the book.
Apart from being written in an anecdotal style, which is extremely easy and enjoyable to read, In Search of Excellence: Lessons from America's Best-Run Companies provides a relatively simplistic formula for management effectiveness...
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It reinforces what we should already know, but may have lost sight of over the years.
In Part One, Peters and Waterman emphasise the need to keep things simple. They describe the McKinsey 7-S Framework of Structure, Strategy, Systems, Skills, Staff, Style and Shared Values. These 7 elements are interconnected and is an effective representation for a business model in that it is designed to acknowledge change within an organization...
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