Buy custom Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 694 |
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As a result, the best orientation strategy for an organization may be to understand if its current orientation is suitable for its particular environment. In certain environments there are no significant differences in performance between organizations pursuing differently based strategies (Ward and Lewandowska, 2008)...
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Management literature broadly supports the view that, through cooperation, firms can improve their market understanding and their ability to adapt to their environment. Thus, network and inter-firm relationships play an important role in relation to market orientation (Elg, 2008). According to this Swedish author, Inter-firm Market Orientation entails:
1) Inter-firm market intelligence: collaborative marketing activities involving several firms; for example, activities aimed at gathering information about consumer trends...
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General points of the essay
A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles.
Analyse market orientation on a company
Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.
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