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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 867 |
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This becomes even trickier when taken into the diverse global business environment. Organizations must research each market to ensure that their actions are ethical within those specific boundaries. "Culturally-based differences influence how consumers perceive business practices, including those practices that have ethical content...
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Such effects should become increasingly relevant as marketers expand their efforts from one culture to the next. Marketers must understand the necessity to familiarize themselves with the culturally-based ethical norms that are dominant in the countries they have targeted for entry (Singhapakdi et al, 1999, p...
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