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Essay's paper info
Topic: Business
Number of pages / Number of words: 4 / 933
Essay's paper body

this does not imply a single, standardises message and the integrated marketing communications effort should ensure that all messages are determined in such a way as to work to each others mutual benefit or at least minimise incongruity.

range of media - any 'vehicle' able to transmit marketing commncation messages and not just mass media...


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Freeman (1984)

One approach to the analysis of stakeholders

customer markets - buyers, intermediaries and fial consumers

referral markets - may be customer or non-customer

suppliers and alliance markets

influence markets - governnment agencies, regulatory bodies, investors, media, environmental/pressure groups, unions, industry bodies

recruitment markets - potential employees and channels to reach them

internal markets - existing staff, customer facing staff = 'part time marketers'

Issues in IMC

within a short period of just over a decade, IMC has swept around the world and become the accepted norm of businesses and apparecently agencies that service their needs...


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General points of the essay

“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Analysis of integrated marketing communications campaign CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy How best can managers ensure employees are motivated at work? Integrated Marketing Communications ( Integrated Marketing Communications Integrated Marketing Integrated Message Paper integrated marketing and the many factors Managing the total marketing effort Real Madrid, Integrated Marketing Communications Understanding the Diffusion of Integrated Marketing Communications Explain why the theory of comparative advantage is the basis for international trade (mutual benefit from trade). Is A Unilateral Approach Feasible? What Perspectives Does A Collective Effort Of Addressing Pollution Offer If The Biggest Polluters Don'T Join In? What Would Be Some Economically Compelling Arguments To Promote The Message Of The Kyoto Protocol T...

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