Buy custom IMAX theatre - Overview
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1412 |
Essay's paper body
The IMAX theatre in Melbourne is host to the World?¦s biggest 3D screen.
The seating arrangements in the cinema have been strategically placed so that every viewer may have a clear vision of the IMAX screen. After all, this is the critical service delivery.
Recommendations?K
?« Further Advertising and Promotions
Advertising should be implemented through various mediums to achieve brand positioning, create awareness (new films), encourage long term demand and provide information about the unique experience...
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Various mediums may include:
Broadcast media: Television & Radio
Print: Newspapers and Magazines
Outdoor: Billboards
Electronic: Internet
The advertisements should inform the audience of the intangible benefits that they can gain from the IMAX experience and should clearly differentiate it from ordinary cinemas...
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