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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2389 |
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The objective of IKEA is to supply exclusive and reliable flat-pack Swedish designed furniture at bargain prices. (Reynolds, 1988)
1 - Leadership
Ingvar Kamprad, founder and spiritual leader of IKEA, revolutionized the selling of furniture. When Mr. Kamprad built first IKEA store and inaugurate IKEA Empire, and facing endless competitors and new technology he never discontinue innovation, whatever production, service, manufacture, and endue new elements with IKEA (Kippenberger, 1997)...
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When Mr. Kamprad built first IKEA store and inaugurate IKEA Empire, and facing endless competitors and new technology he never discontinue innovation, whatever production, service, manufacture, and endue new elements with IKEA (Kippenberger, 1997).
2 - Vision and business idea
The vision of IKEA is to create a better everyday life for the many people...
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