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Essay's paper info

Topic:	Business
Number of pages / Number of words:	10 / 2635

Essay's paper body

The founder of IKEA Ingvar Kamprad had interest in the home furniture industry primarily because of social reasons. He wanted to respond to increasing prices of home furniture. Prices grew 41 % faster than other household goods from 1935 to 1946. He commented that:" ?IKEA's aim is to change this situation...

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We shall offer a wide range of home furnishing items of good design and function at prices so low that the majority of people can afford to buy them?." IKEA's vision "To create a better everyday life for the majority of people" reflects which needs IKEA tries to fulfill. The main purpose is to make the customers life easier and better, and not to sell furniture as a main goal...

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General points of the essay

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