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IKEA Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	2 / 382

Essay's paper body

Strengths

IKEA have a strong internationally known brand attracting key demographic customer groups.
The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis.
Success has been driven from the price architecture offering value to the customer in innovative but functional products...

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Strengths

IKEA have a strong internationally known brand attracting key demographic customer groups.
The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis.
Success has been driven from the price architecture offering value to the customer in innovative but functional products...

Essay fragment

General points of the essay

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