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(Olson; Peter, 2004). (Appendix item 1) ‘Affect’ refers to the way people feel in reaction to the environmental stimuli whereas cognition refers to the mental thinking responses to environmental stimuli. (Olson; Peter 2004)

If affect, cognition and consumer behaviour are so firmly interlinked; surely then in a society such as our own, where we deem to be so ‘culturally educated’ and ‘politically correct,’ when purchasing items produced in ‘sweatshops’ the unethical practices that have gone into producing these clothes would activate the knowledge that lies in our cognitive system and create affective responses which would put us of purchasing these items?

Project Aims/Objectives

Defining good business ethics has almost been completely dismissed, in fact a few quotes from the text ‘Business ethics’ by Crane and Matten, 2004 can do well to illustrate this point:

? ‘A book on business ethics? Well that won’t take long to read!’

? ‘You’re taking a course on business ethics? So what do you do in the afternoon’

? ‘Business ethics? I didn’t think there were any!’

Business ethics has in itself been described by Collins J, (1994) as an oxymoron...

(Olson; Peter, 2004). (Appendix item 1) ‘Affect’ refers to the way people feel in reaction to the environmental stimuli whereas cognition refers to the mental thinking responses to environmental stimuli. (Olson; Peter 2004)

If affect, cognition and consumer behaviour are so firmly interlinked; surely then in a society such as our own, where we deem to be so ‘culturally educated’ and ‘politically correct,’ when purchasing items produced in ‘sweatshops’ the unethical practices that have gone into producing these clothes would activate the knowledge that lies in our cognitive system and create affective responses which would put us of purchasing these items?

Project Aims/Objectives

Defining good business ethics has almost been completely dismissed, in fact a few quotes from the text ‘Business ethics’ by Crane and Matten, 2004 can do well to illustrate this point:

? ‘A book on business ethics? Well that won’t take long to read!’

? ‘You’re taking a course on business ethics? So what do you do in the afternoon’

? ‘Business ethics? I didn’t think there were any!’

Business ethics has in itself been described by Collins J, (1994) as an oxymoron...

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