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Topic: Business
Number of pages / Number of words: 6 / 1582
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Companies were more and more realizing how advantageous it was having a partner to help streamline your operations, and IBM knew that they had the potential to be this partner for many clients. They needed to position themselves as continuing to provide superior technology, and at the same time position themselves as having superior customer service and support...


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They needed to position themselves as continuing to provide superior technology, and at the same time position themselves as having superior customer service and support. This was done through the “Help Desk” and “The Other IBM” campaigns. These were IMC campaigns used to create awareness, credibility, preference, and an image of IBM as a provider of business consulting services...


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General points of the essay

Case: Custom Fabricators. Inc. – From Lean Manufacturing Partner to Developing Partner In Emerging Markets Guide To Selecting Implementing Partner For Ngos Human Resources as a Strategic Business Partner Partner Local-Color Regionalism in Tennessee's Partner Business Partner Reseller Agreement Domestic partner benifits in the workplace Partner Abuse The Partner Death After The Loss Of An Intimate Partner Life after the loss of a partner Domestic Partner Benefits Intimate Partner Violence Is Love A Key Element When Choosing A Marriage Partner?

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