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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1031 |
Essay's paper body
The company was planning to launch another model, 'Getz', in September 2004.
Analysts attributed HMIL's success to its ability to launch technologically superior products and its innovative marketing strategies.
However, they expressed concerns that the company relied heavily on Santro and any fall in demand for that model would hit the company...
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(Refer Exhibit III for the comparison of features of various models in the B segment).
Background Note
For a long time after India became independent in 1947, the car market had just two models to offer - the sturdy 'Ambassador' from Hindustan Motors (HM) and the sleek 'Fiat' from Premier Automobiles (PA)...
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