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Topic: Business
Number of pages / Number of words: 4 / 1017
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"Because it looks and has so many design, styling cues of the iconic Hummer," Ms. Vanzura said, "the challenge was how to introduce it to people."

In another commercial, the camera focuses on an empty parking spot. As music from the Richard Strauss symphony "Also Sprach Zarathustra" plays, a Hummer pulls up to the spot and parallel parks effortlessly...


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Jensen said. "The parking commercial, that's pretty, like, 'duh.' But we had to do it because being maneuverable is important to a lot of people."

Not that Hummer backs away from its rough-and-tumble image in its new commercials.

"You always want to showcase that it's authentic and that you haven't lost your DNA when you bring in a less expensive version," Ms...


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General points of the essay

Hummer The Same Hummer for Less The Misfit Hummer Hummer Plant H3 Hummer Marketing Plan Marketing Case On Hummer Hummer External Environment Styling Clothes Andre'S Hair Styling Should Australia Introduce Any Tax Or Gst Changes? Speech To Introduce introduce of retail business To what extent does the Human Relations Approach to the design of work and management of people represent an improvement over work designed and managed according to the principles of Scientific Management? How does Dickens use the first four chapters of ?Hard Times' to introduce the characters and themes of the novel? Communicating Design Developing Web Site Documentation For Design And Planning

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