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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
16 / 4244 |
Essay's paper body
Humana needs to practice their business legally and ethically. They need to keep reminding themselves that customer is their main assets and it is very important for them to always put customer needs on top of everything else.
Table of Contents
Executive Summary 2
Company Analysis 4
Trend Analysis 5
Competitors Analysis 8
SWOT Analysis 10
Question #1 13
Question #2 15
Question #3 15
Works Cited 16
Appendices 20
Company Analysis
Since the case in 2003, a lot has been going on for Humana Inc...
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In 2004, Humana Inc. initiated its Humana Military Healthcare Services (HMHS); a subsidiary that provided military personnel serving in Puerto Rico with healthcare services for themselves and their eligible family members. Also in 2004, Humana Inc. renamed and re-marketed its Rx Impact Plan. This plan, renamed from Rx Allowance Plan, creates an allowance for its clients instead of co-pay...
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General points of the essay
Humana Insurance Anaylsis
Humana Health
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Customer Needs
The Customer Comes Second
Customer
customer relationships
customer service
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