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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2207 |
Essay's paper body
HUL is one among those companies in the country that derives huge revenues (over 50 per cent) from the rural areas.
Evolution of HUL’’’’’’’’’’s distribution model
To meet the ever-changing needs of the consumer, HUL has set up a distribution network that ensures availability of all their products, in all outlets, at all items...
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This includes, maintaining favorable trade relations, providing, innovative incentives to retailers and organizing demand generation activities among host of other things.
HUL has followed a strategy of building its distribution channels in a transitional manner; and in different successive phases of the evolution of its distribution system, has penetrated well into the rural market...
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General points of the essay
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