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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3582 |
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Starbucks had started to lose focus on core competencies and the importance of creating service experience, and adding to that there was of course growth of competitors. The company sales were starting to suffer as a result as many people started to find the outlet everywhere and it become somewhat of “just another coffee placeâ€...
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His goal was to battle the dropping sales of the U.S. coffee shop chain and bring Starbucks to a fresh level. He intended to provide clear direction through leadership and take a contingency approach in organizational behaviour. To Schultz, Starbucks is not just a coffee business; it is a way of life...
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General points of the essay
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