Buy custom How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2167 |
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As the woman?¦s need is satisfied, she tends to move on to higher goal achievement such as obtaining various types of bras to suit her different purposes.
?§Maslow?¦s ?§hierarchy of needs?? (Fig.2) is based on the assumption that people will seek to satisfy their most pressing needs first?? (John O?¦Shanghnessy, 1992)...
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In order of importance, they are physiological needs, safety needs, social needs, esteem needs and self-actualisation needs. Nowadays, the fashion market is transforming into a global market, presenting our designers with a mass of new influences and sources of inspiration. Cultural and fashion influences from the Asian countries are exploding at the same rate as their interest in Western fashion trends combines with their own traditions, values and styles...
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How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?
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