Buy custom How business-to-business marketers can practice ‘influencer marketing'
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1261 |
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Journalists, analysts and some blogs score highly.
Closeness to decision: How near an individual is to the decision-maker. Great advice or insight has little influence if it is not heard by a decision-maker. Individual consultants, procurement authorities and systems integrators do well here.
Beware of including people such as celebrities and charismatic chief executives in a decision-maker ecosystem...
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They are unlikely to have influence on a typical B2B procurement process.
Once you know who your top influencers are, it's time to engage them. This can be straightforward, as long as you remember the golden rule: influencers don't buy anything from you. They are not customers. There is no point pitching your usual marketing campaigns at them - they don't care...
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How business-to-business marketers can practice ‘influencer marketing'
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