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Topic: Business
Number of pages / Number of words: 6 / 1654
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brand with the introduction of a “branded ingredient” campaign, which required an extensive advertising investment ($30M annually) and resulted in 98% brand recognition.

Government Approval: Lastly, the introduction of competing product and manufacturing processes required approval from authorities like the FDA in US...


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An argument can be made that sugar is not a substitute to aspartame, as it does not possess the same product qualities as a low-quality, high intensity sweetener. Additionally, we do not consider soft drinks, table-top, powdered drink mixes, frozen desserts, gum, toppings, cereal and OTC pharmaceuticals as complementary products; rather, the manufacturers of those products are customers/buyers...


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What is a brand Brand Extension Brand Personality Creation Through Advertising Brand Repositioning Brand Value Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Holland Sweetener Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Target Your Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Brand Creation Of Brand Personality Through Advertising The Effect of Brand-Name Placement on Television Advertising Effectiveness

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