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Topic: Business
Number of pages / Number of words: 2 / 384
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In 1969 the first advertising campaign for Reese's took place. Promotional advertising quickly and effectively emphasized the new bond between Hershey's and Reese's. The tag line "Two great tastes that taste great together" was created. The commercials focused on the collision concept. The first commercial contained a construction worker who had fallen into a manhole saying "you got peanut butter in my chocolate"...


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In 1969 the first advertising campaign for Reese's took place. Promotional advertising quickly and effectively emphasized the new bond between Hershey's and Reese's. The tag line "Two great tastes that taste great together" was created. The commercials focused on the collision concept. The first commercial contained a construction worker who had fallen into a manhole saying "you got peanut butter in my chocolate"...


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