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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 967 |
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These developments lead the company to decide that a stronger brand name was needed to communicate its technology and advances to the public. The company along with an advertising agency raised two questions. First, could a pure technology company play in the same league as Proctor & Gamble, General Motors, and McDonalds? Secondly, the processor although a key component of PC's, was just that, only a component...
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Intel then studied other consumer marketing techniques employed by well known companies supplying a component or ingredient to a finished product like NutraSweet, Teflon, and Dolby. This brought the company to, "the computer inside" marketing approach. This positioned the company into an important role as well as associating Intel with safety, leading technology, and reliability...
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