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Essay's paper body
Alternative strategies do not come out of the wild blue yonder; they are derived from the firm's mission, objectives, external audit, and internal audit; they are consistent with, or build upon, past strategies that have worked well!
THE PROCESS OF GENERATING AND SELECTING STRATEGIES
Strategists never consider all feasible alternatives that could benefit the firm, because there are an infinite number of possible actions and an infinite number of ways to implement those actions...
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Therefore, a manageable set of the most attractive alternative strategies must be developed. The advantages, disadvantages, trade-offs, costs, and benefits of these strategies should be determined. This section discusses the process that many firms use to determine an appropriate set of alternative strategies...
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