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Business
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| Number of pages / Number of words: |
8 / 2065 |
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In addition, Hilton surveyed its customers to help determine additional market needs and expectations. "Hilton's research highlighted the need for a product development approach that would enable customers to match their needs easily against a specially adapted style or area of hotel service" (McDonald, 1998, p...
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3). As a result, Hilton created the "Hilton Promise that every Hilton employee would give superior and distinctive service, which guests would remember and for which they would return" (McDonald, 1998, p, 3). As the market needs continue to shift, so do Hilton's strategies.
Market Trends
The hotel industry market has demonstrated a trend of incorporating gaming (such as casinos) and entertainment into the services offered by the hotel...
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