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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 802 |
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Hilton offered discounted rates if the corporation delivered enough stays.
WEAKNESSES
? The Diamond VIP status is not well organized. This level was not mentioned in promotional material and no benefits were promised. Although in the previous three levels there were specific offerings, there are no in the Diamond VIP...
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This level was not mentioned in promotional material and no benefits were promised. Although in the previous three levels there were specific offerings, there are no in the Diamond VIP. According to Hilton, they do not make promises that they can not keep.
? Customer characteristics were needed by the model to estimate "walking cost", the cost of turning a customer away...
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