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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 695 |
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Hilton should rely on its strengths and its differentiating qualities to help it continue to attract high value customers. The "gaming" customers will be further drawn to Starwood because they looking to game the system as much as possible. Hilton does not want to become the "Capital One" of hotels. You do not see American Express advertising no black out dates for its points programs, instead they focus on the benefits of being an American Express customer...
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You do not see American Express advertising no black out dates for its points programs, instead they focus on the benefits of being an American Express customer. Hilton should do the same. They have much to lose if they attract more lower value customers. Also, if Hilton eliminates all its black out dates and capacity restraints they will increasing the probability that rooms are being taken by points redeemers instead of full paying guests...
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