Buy custom high invilvement marketing
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 562 |
Essay's paper body
To break the automatic habit of spending their money with the competitor. So consider consider coupons and other incentives. As well as ways to differentiate or re-position the product.
Over the counter medicines tend to fall into this category. But pain relievers, cough medicines and the like, especially those for children, can be more emotionally driven...
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In that case, see the LI/E below.
Low involvement / emotional
The gratification we get from these products is emotional or sensual. But fleeting; it doesn't last a long time. So we don't spend a lot of time thinking about the purchase. Movies, candy, an entertaining magazine, or a birthday card. Perhaps selecting a restaurant for a special occasion...
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General points of the essay
Consumer buying behavior and the role of coupons
competitor intellegence
coupons
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