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Essay's paper body
Igor Ansoff introduced the concept of synergy to corporate strategy.
? Management Practices - Corporations decide how business units are to be governed: through direct corporate intervention (centralization) or through more or less autonomous government (decentralization) that relies on persuasion and rewards...
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They do so by managing their portfolio of businesses, ensuring that the businesses are successful over the long-term, developing business units, and sometimes ensuring that each business is compatible with others in the portfolio.
Business Unit Level Strategy
A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm...
General points of the essay
BUSINESS AND SOCIETY, CORPORATE STRATEGY,
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