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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 561 |
Essay's paper body
The ‘brand perception’ questions will seek to answer the questions- ‘When you think of HIBS, what is the first thing that comes to your mind?’ ‘What is the value that a student gets after getting an MBA from HIBS?’
The data will be used in a balanced scorecard to help us the rank the findings by assigning a score for each of the four categories, averaging the scores and thereby revealing:
- How do we fare in terms of our perceived capabilities
- Where do we have a strong position basis stronger consideration scores
- Evaluating whether the findings relate to the schools vision and the targeted markets and if yes how do they relate
The above will help you conclude the core theme of the HIBS brand while identifying the points of parity and points of difference for establishing a clear positioning...
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Hult International Business School wants to assess its schools brand.
Proposal-
To successfully evaluate your schools’ brand, it is proposed that we undertake a brand equity measurement study. This will help us focus on the aspects of your schools brand: image, awareness, visibility and perceptions...
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