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Topic: Business
Number of pages / Number of words: 2 / 552
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They have widely differing tastes ? and many different reasons for getting together to enjoy their Heineken beer. It's an attitude shared by our people. Heineken's employees and associates are as culturally diverse as our customers ? but they all share a common belief in the quality of our products. And they know that when the quality is good, then everyone ? Heineken people and Heineken customers alike ? will have positive attitudes toward the company and its products...


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And they know that when the quality is good, then everyone ? Heineken people and Heineken customers alike ? will have positive attitudes toward the company and its products.

believe that fulfilling these values includes being a responsible company. Through advertising, marketing and all of our activities, we are dedicated to the quality and integrity of our products...


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