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They also didn’t measure brand equity; rather, they stayed relatively abstract and superficial. However, they were probably useful in that they confirmed the brand associations, feelings and identity as far as global consumers are concerned.

They were consistent, but we don’t know (are not told via the case) whether they necessarily mutually beneficial or even useful...

In other words, we don’t know if project Mosa’s findings were used when projecting global communications (project Comet.)

Some questions not touched upon were on a more quantitative note, the price elasticity of beer consumption in some of these key markets and, consequently, how much more a consumer in a given location would be willing to pay for that “premium beer...

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Brand Equity Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand equity and country of origin relationship building global brand Colgate Max Fresh: Global Brand Rollou Corporate brand equity derives from overall impression by all stakeholders creating brand equity excessive sales promotion and brand equity Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Lenovo: Building a Global Brand Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Process Of Developing Consumer Based Brand Equity Aarong Bangladesh The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Colgate Max Fresh : Global Brand Rollout

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