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Topic: Business
Number of pages / Number of words: 4 / 1058
Essay's paper body

H.E. was right to target ?§formal?? professional women?¦s fashion niche.

4. She lived the lifestyle of these women and she knew their needs.

5. She opened an office in the center of the garment design industry.

H.E.?¦s Weaknesses

1. Business plan does not have good marketing component. It does not say anything of potential buyers - department stores or retail stores with whom she needs to have contracts beforehand...


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It does not say anything of potential buyers - department stores or retail stores with whom she needs to have contracts beforehand.

2. H.E. did not use a good chance to attract investment.

3. Not enough professional experience in the fashion industry (professional immaturity). (Pierre Cardin opened his own salon at 31 years of age, having gained working experience at Vichy and Christian Dior...


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