Buy custom HDTV or diamond ring? Women’s consumption challenge
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 284 |
Essay's paper body
marketers
Seminar date 2008-06-05
Course FEKK01 Business Administration, bachelor thesis15 credits
Authors Isabel Bengtsson & Ebba Hultengren
Advisors Bjorn Carlsson & Roland Knutsson
Key words woman, advertising, CEproducts, consumer behavior,
consumption and marketing.
Question at issue How can advertising of traditionally manly products be
changed to better attract women?
Purpose By analyzing what has been written about other markets and
existing theories we seek to find instruments witch companies
selling traditional manly products can use in their advertising
to attract women buyers...
Essay fragment
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marketers
Seminar date 2008-06-05
Course FEKK01 Business Administration, bachelor thesis15 credits
Authors Isabel Bengtsson & Ebba Hultengren
Advisors Bjorn Carlsson & Roland Knutsson
Key words woman, advertising, CEproducts, consumer behavior,
consumption and marketing.
Question at issue How can advertising of traditionally manly products be
changed to better attract women?
Purpose By analyzing what has been written about other markets and
existing theories we seek to find instruments witch companies
selling traditional manly products can use in their advertising
to attract women buyers...
Essay fragment
General points of the essay
HDTV or diamond ring? Women’s consumption challenge
consumer consumption
The Effect Of Advertising On Tobacco And Alcohol Consumption
The Influence of Alcohol Consumption on Human Behavior:
the influence of alcohol consumption on human behavior
Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications?
How business-to-business marketers can practice ‘influencer marketing'
Isabel Allende's "Two Words\
Consumer Behavior And Marketing Strategy
Conspicusous Consumption
the religion of consumption
Alcohol Consumption
Pricing and Consumption
beverage consumption
consumption rate of oil
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