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Topic: Business
Number of pages / Number of words: 8 / 2169
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While it would be possible to establish several competitive frames (i.e. VCR, DVD) we feel that TiVo is a discontinuous technological innovation that does not have a frame of reference in any established products and therefore competes primarily with Replay TV and Ultimate TV. Replay TV is positioned as a digital VCR and has similar features as TiVo without a monthly service contract...


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Replay TV is positioned as a digital VCR and has similar features as TiVo without a monthly service contract. They are primarily focused on their "Pause" and "Quickskip" features and their primary weakness is a comparative lack of features. TiVo data has shown that the pause feature is valued less over time because TiVo viewers began watching significantly less live TV and more recorded TV (70% of owners were watching recorded materials every day)...


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Corporate Culture: The Ultimate Competitive Advantage HBS Tivo Case Analyais TIVO BUSINESS CASE The Move to T.V to TiVo TiVo Case Analysis TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... Tivo Analysis Tivo With reference to the plays context, explore the techniques used by Shakespeare to establish the mood and plot of Hamlet in Act One, Scene One? TIVO Case Study A review - Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience. Strategic Inflection: TiVo in 2003 Strategic Inflection: TiVo in 2005 Strategical Management of Technological Innovation

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